Professor Green appears as the headline artist of Liverpool Sound City on Thursday 17th May at Echo Arena Liverpool . . . About Liverpool Sound City ... Sound City. The name first appeared in Austin, in 2007 as a showcase event at SXSW of the best of the UK’s Northwest acts. Then, in 2008 during the Capital of Culture year, came the first Sound City proper, in our home town of Liverpool. Now, in 2012, we’re a hugely respected 3 day international music, media and technology conference and live arts and music festival. The festival is focused on the zeitgeist and looking forward, intent on bringing the best new music, film, art and more from all over the world to Liverpool. While the primary convention focus is on bringing together a vast array of creative and digital industries business professionals, artists, music, film and art fans to enjoy today’s best new music and chart the future course of the music, digital and creative industries. We take the best in 21st century pop/tech culture and presents it alongside the newest, most forward thinking ways of doing business, creating a forum for people to talk, think, learn and grow. Many claim it, but we really are an international affair. Following on from our successful festivals in Dubai and Tromso, Norway we’re putting on even more in 2012. In addition we annually feature events with speakers and delegates from 23 Countries. Those represented include: Australia, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Lebanon, New Zealand, Norway, Poland, South Korea, Spain, Sweden, Switzerland, Taiwan and the USA. Art and commerce, creativity and commerciality, performance and production, music and money. All from one of the most hedonistic cities on earth.